Williams Harfield Sports Group

Driver Management by WHSG

How we maximise racing talent

WHSG believes that if a driver is to maximise their talent, it’s essential that they have the perfect team around them. As such, WHSG are dedicated to providing a tailored support structure to each of our drivers; creating and coordinating a wholly focused team whose objective is to lift our athletes to the top of their chosen discipline and optimise their earning potential. WHSG endeavour to offer its clients a service more complete than that of our competitors by providing the following services…

Brand Creation & Development

Modern day sportsmen and women are global superstars and social icons who enjoy substantial earning power through endorsement deals, brand ambassador roles, advertising contracts and more. Subsequently, WHSG’s branding team concentrate their efforts on developing our athletes into standalone brands with high commercial value; making WHSG athletes ideal candidates for companies looking to engage in partnerships with sports stars.

Motorsport Expertise & Psychology Training

In order to provide expert motosport specific advice and guidance, WHSG recruited Enzo Mucci as our Head of Driver Development. Since 1998 Enzo has been coaching sportsmen and drivers spanning F1, DTM and IndyCar. Notable drivers include Romain Grosjean, Christian Vietoris and Jack Hawksworth. Enzo formerly headed up the driver development programme at Lotus F1 before working with WH Sports Group.

Motorsport Specific Physical Training

Modern day sportsmen and women are global superstars and social icons who enjoy substantial earning power through endorsement deals, brand ambassador roles, advertising contracts and more. Subsequently, WHSG’s branding team concentrate their efforts on developing our athletes into standalone brands with high commercial value; making WHSG athletes ideal candidates for companies looking to engage in partnerships with sports stars.

Contract Negotiation

Whether it be an endorsement deal, a contract with a rights-holder or a clothing deal, it is very difficult to understand the true value of any contract. With WHSG’s vast experience in sports, combined with our comprehensive network of personnel, we are able to guide our clients into making informed business decisions, removing both over-and underinflated quotes and leaving the true net worth of every deal.

Sourcing of Sponsorship & Endorsement Deals

WHSG create additional revenue streams for our athletes through the brokering of commercial deals, all of which are fully in keeping with and complementary to the image of the athlete.

Creation of the Best Professional Environment

WHSG believe that if an athlete is to maximise their talent, it is essential that they have the perfect team of people around them. Everyone from specialist coaches and psychologists to personal trainers and nutritionists are hand-picked for our athletes, maximising their chance of rising to the top of their discipline.

Media Training

With sportsmen constantly in the public eye, WHSG believe that communicating appropriately with the media is essential in the make-up of the modern day athlete. Therefore WHSG provide all our athletes with a strong set of media skills, allowing them to feel comfortable in all interviews and press conferences. WHSG also ensure a constant stream of stories across all media platforms, highlighting our athletes’ recent successes and thereby raising their commercial value.