WHSG are delighted to have played a pivotal role in brokering FXTM’s first major team sports sponsorship deal.
FXTM has become the Official Forex Partner of Sahara Force India for the 2017 Formula One season and will enjoy season-long branding on the SFI car amongst other benefits.
Sahara Force India had an exceptional season last year, finishing fourth in the Constructors’ Championship, and 2017 promises to be another ground-breaking season with a strong driver line-up of Sergio Perez and Esteban Ocon.
Olga Rybalkina, CEO of FXTM parent company ForexTime Ltd, made the following statement about the partnership, “The Sahara Force India team was a natural choice for us, they reflect the values and goals of our company, and there are some interesting synergies. Like us, they are young and dynamic, growing in size and stature and have their eyes firmly set on the top spot of the podium. We feel that these exceptional drivers, and the wider Sahara Force India Team, reflect the way we run FXTM, they adopt and implement leading-edge technology, they value skills enhancement, and their goal is to out-perform their competitors. We are very excited to align our brand with the quality and excellence the team is known for and are looking forward to an exciting season of racing”.
WHSG’s Director of Sponsorship, Joe Williams, commented: “It’s fantastic to work with industry leaders like FXTM and Force India in a massive sport like Formula One, as we continue to expand our portfolio of major global sponsorship deals. It was a pleasure working with both parties and we look forward to working closely with them over the season.”
The much anticipated unveiling of the team’s new car will take place on Wednesday February 22 at Silverstone.