How we create and maximise investments in sponsorship opportunities
When working with companies, the key is to understand our client’s business and marketing objectives in detail, in order that we have a deep insight into the companies we work alongside. Once this has been established, we can get to work on building a strategy within sport which will best allow them to achieve these goals.
This requires extensive research into the target customers of a client from a B2B and B2C perspective, then once this information is established, pinpointing suitable sports and then teams or individuals within those chosen sports which will best fit with their requirements. The analysis we present to clients is very data heavy and always makes them comfortable with the decisions they are undertaking.
We also work as a plug-in commercial department for smaller rights holders or for one-off events. We scrutinise the financial markets for both relevant established companies and challenger brands to partner rights holders, ensuring that no revenue stream is left unexplored, delivering maximum possible revenue and exposure for companies and rights holders.